Adding a dominant CTA above the fold requires design, copy alignment, and dev implementation — and rarely gets approved in one round.

1. Audit the current hero to identify all competing elements above the fold
2. Align stakeholders on a single primary action — expect disagreement
3. Brief a designer on a new hero layout with a dominant CTA
4. Get dev resource to implement and QA across all devices and browsers
5. Set up an A/B test against the current version

Adding trust badges manually requires sourcing assets, writing microcopy, and implementing across multiple pages — and they disappear every time the site is redesigned.

1. Decide which trust signals apply: SSL, money-back guarantee, secure payment logos
2. Source or create badge assets in the correct formats and dimensions
3. Identify every location they need to appear: hero, product pages, cart, checkout
4. Brief designer and developer to implement in each location
5. QA on mobile — badge placement almost never looks right on first try

Setting up exit-intent capture manually requires tool selection, creative production, offer strategy, and ongoing maintenance to stay effective.

1. Research and select an exit-intent popup tool compatible with your CMS
2. Define the offer: discount, lead magnet, consultation, or content download
3. If a lead magnet, create it — that's a separate content project on top of this one
4. Brief a designer to create the popup creative
5. Configure trigger rules, frequency caps, and page-specific targeting

Adding upsell and cross-sell functionality manually requires product mapping, plugin configuration, and ongoing performance monitoring.

1. Audit the product catalogue to identify logical upsell and cross-sell pairings
2. Research whether your platform supports this natively or requires a plugin
3. Install and configure the plugin or brief dev to build the functionality
4. Write recommendation copy and source any required product imagery
5. QA on desktop and mobile — cart layout breaks are common

Making contact information properly accessible requires selecting tools, configuring workflows, training staff, and maintaining coverage indefinitely.

1. Decide which channels to support: phone, email, live chat, or all three
2. Research and select a live chat platform — trial multiple tools, get team buy-in
3. Configure operating hours, routing rules, and auto-responses
4. Train whoever manages chat on tone, common questions, and escalation paths
5. Brief dev to add phone and email to site header and footer